Foundations

Paradigm

Foundations

A program created to educate and empower tech startups.
Designed to reduce guesswork.

Limited availability
Built on principles and frameworks used by

Here’s to the brave ones.

The ones who dare to see the world not just as it is but as it could be.
To make it happen, you need an unbreakable foundation, a base to launch and turn the impossible into the inevitable.
This program is for you.

Four days.
Four workshops.
One goal.

Alignment
Who does what, why, when and how?

This first workshop sets the stage for all future conversations.
It introduces new terminology and frameworks and helps with [re]defining roles, workflows and priorities. 
The hats
you wear
Identify the essential roles for your startup’s current stage, ensuring all critical functions are covered and aligned with your objectives.
The work
you do
Outline and prioritize essential tasks and responsibilities to ensure comprehensive coverage and effective execution within your startup.
Reframing
the solution
Update your solution by examining its principles, architecture, and levels, ensuring alignment with your product vision and customer needs.
Expected
Outcome
A better understanding of what needs to be done.
A guide for the priorities.
Clarity on hiring needs and the qualities to look for in candidates.
A solid foundation for future discussions and workshops.
Guide
Alin Buda
Duration
3 hours
Location
In-person / Virtual

Product
From great ideas to smart solutions to relevant products.

How do you know your solution can be translated into a scaleable product?
This workshop is about that. It clarifies why your customers should love your product and how it will improve their lives and work.
It brings a structure everyone will use internally.
Product
Levels
A framework that explains how a product is more than its function — the best products include a core product that meets a psychological need.
Product
Principles
We will uncover product principles like user-centric design, simplicity, innovation, scalability, and adaptability, guiding effective and enduring product development.
Friction
Audit
We'll use a framework to identify, add, or remove friction points in the customer journey, enhancing user experience and satisfaction.
Expected
Outcome
A set of helpful product principles required to build a great product.
A better understanding of your product's architecture.
A fresh look at how to build and scale, from product to ecosystems.
A foundation for better strategies.
Guide
Alin Buda
Duration
3 hours
Location
In-person / Virtual

Brand
From Untamed to Unstoppable.

Your brand is one of your most valuable assets.
It’s born and lives in the hearts and minds of your customers. But if your brand is misaligned or unpredictable—like a wild horse—it’ll wreak havoc.

This workshop is about taming that wild horse.
Learn how to make your brand wrap around your product, stand out in a crowded market, stay relevant, and create something sustainable that customers can’t ignore.
Three
lines
A framework that shows how the intangible nature of a brand can unlock significant value for both shareholders and stakeholders.
Three
segments
How to evaluate every brand-consumer interaction, providing insights into the pre-purchase, purchase, and post-purchase experience.
Three
hurdles
How to evaluate strategic decisions: ensuring they are differentiated, relevant, and sustainable. Do you have them? Can you own them?
Expected
Outcome
Connect your product with your brand.
Identify the core belief at the heart of your brand.
Discover traits that differentiate you from competitors.
Craft a structure for your brand story.
Guide
Alin Buda
Duration
3 hours
Location
In-person / Virtual

Market
Ready for the real world?

Get to know your [future] customers. Understand the market you [are about to] play in. Learn to translate the value you create into benefits your customers will want to pay for. 
Customer
Segments
[Re]evaluate your customers by mapping their needs and expectations with the value and benefits your product can deliver. Spoiler alert: Your customer persona dies in this episode.
Enter product
marketing
This function will become the voice of your products and services to the market, as well as your eyes and ears. It is supercharged by your Brand and Marketing strategy.
Introduction
to positioning
Learn how to position your product to lead in delivering what a specific customer segment values most, setting accurate expectations and achieving clear differentiation.
Expected
Outcome
The connection between your product, brand and your customer needs will be come visible.
A clearer understanding of customer segments and how your product meets their needs.
An improved go-to-market strategy that highlights your product’s unique value.
A better ability to compete by focusing on your product’s strengths and customer needs.
Guide
Alin Buda
Duration
3 hours
Location
In-person / Virtual
Meet your guide.
I'm Alin Buda, the founder of Transdimensional, a Design Generalist and alumnus of Section School.

With twenty years of experience creating products and services, I started Paradigm Foundations to help startups like yours build better products - smarter and faster.

Let’s work together, side by side, to strengthen your foundation and turn your vision into reality.

Feel free to connect or reach out anytime. I’m here to help!

Trusted by brave founders like you

My product was growing slowly, but Foundations has put me on the right track. As a solopreneur, I’ve learned to step back, take a fresh look at things, and truly understand my customers—it’s been a game-changer for me.

When juggling code, marketing, and support tickets, losing sight of your business is easy.
But now, I can see how my product meets my customers’ needs. I’m making smarter decisions; everything I do now feels clearer and delivers better results.
Our product is a complex mix, and the competition we’re up against is fierce.
Our vision is to disrupt a market that’s gotten too comfortable.

Open source is the future, and the Paradigm Foundations gave us the needed structure.

We’ve learned how our products connect, developed a clearer internal language, and gained access to simple tools so we can move quickly and build the right things.

Start here.
Work smarter, fund faster, and build better.

The program will be customised to meet your needs.
We have tailored pricing and focused delivery.
00
About the
Program.
As advertised. Four workshops - three hours each. Four separate days. Recorded sessions.
01
Start here,
start now.
No credit card is needed.
Click that big button below and complete the survey.
We'll take it from there.
02
We learn,
we prepare.
We schedule a conversation to learn about how you can get the most out of our program.
03
Together,
we work.
All hands on deck. Whether in-person or online, we dive right in and make things happen. Let's go!

Reach out so we can bring you in.

£2450 + VAT
Early bird pricing

Questions
you should ask.

What's the difference between a product and a shiny idea with a cool prototype? Is our product solving problems people care about? Are people willing to pay for our services?
How do we build a business around it? Are we ready to scale? How do we build a robust infrastructure? Can we supercharge our go-to-market strategy? How can we turn our product into a profitable, sustainable business?
Can we paint a vivid/consistent picture that our team understands? Are we simplifying, clarifying, and repeating until it sticks? Does the Engineering team understand the lingo Design, Product, and Marketing people/teams are speaking? Is everyone speaking Business?
Are we aligning our goals with our customers' goals? Are those goals resulting in something our customers are willing to pay for? How can we stay aligned on this?
What benefit do we deliver? What's our actual product? Are we building an ecosystem? Is our product a great infrastructure for our services? When should we involve a designer, a software engineer and a marketer? How do we decide what gets prioritised?
Can our customers find us? Are we standing out [from Day One] or just blending in? Are we solving real problems and keeping our brand relevant? Are we building sustainability into our DNA?
Are we raising a wild horse? Is our brand our true promise? Are we keeping, protecting, and growing it consistently at every touchpoint? Are we differentiated, relevant and sustainable? How can we measure our perceived value?
Are we considering all variables in our GTM? Can we improve it? How do we connect our core product with the differentiator?
Are we positioning our product[s] strategically by understanding the market, knowing our competition, and carving out a niche we can own and defend? Can we scale?
Are we guarding them like our business depends on them? Are we controlling costs, pricing smartly, and ensuring value trumps cheap every day of the week?
© 2024 Transdimensional LTD. All rights reserved.
Trademarks, brands and some of the images are the property of their respective owners.
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