Foundations

Blog
A collection of stories and guides.

Featured

Paradigm Foundations,
the backstory.

It took me nearly eight months to build Paradigm Foundations, but if I’m honest, it’s been over fifteen years in the making—fifteen years of building, breaking, and learning. As a design generalist, I’ve spent my career moving between projects and industries, designing products and services for organisations of all sizes.
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Product

A blueprint for building products.

A clinical, no-BS guide from a problem to the customer’s wallet. Every block in this diagram has a purpose; each step builds on the last. None of it’s negotiable if you’re serious about making an impact with your product.
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Groundwork

The Big Alignment. 

Startup life is relentless—limited resources, constant experimentation, and everyone wearing too many hats under crushing pressure. The bold embrace it, but the successful teams do more: they align. They find common ground, a shared language, and a way to leverage each other’s strengths.
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Groundwork

A short story about [your] product.

This could be your story. You’re not here to sit on the sidelines. You’re here to make a difference, actually to do something. You’re tired of the 9-to-5 grind, watching others get ahead while you feel stuck, and of layoffs and last-minute reorganisations every time some CEO wants to shake things up.
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Groundwork

A story about a wild horse named Brand.

When you tame the wild energy of your brand—when you focus its power and direct its impact — you create something reliable, something that wraps around your product and shows up exactly where it matters, removing obstacles in the decision-making process.
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Groundwork

Are you ready for the real world? 

This is where your product’s value meets real-world demand. The Market workshop aligns your product with audience needs, ensuring it stands out and stays relevant.
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Start here.
Work smarter, fund faster, and build better.

The program will be customised to meet your needs.
We have tailored pricing and focused delivery.
01
About the
Program.
As advertised. Four workshops - three hours each. Four separate days. Recorded sessions.
02
We learn,
we prepare.
We schedule a conversation to learn about how you can get the most out of our program.
03
Together,
we work.
All hands on deck. Whether in-person or online, we dive right in and make things happen. Let's go!
04
Start here,
start now.
No credit card is needed.
Click that big button below and complete the survey.
We'll take it from there.

Reach out so we can bring you in.

£2450 + VAT
Early bird pricing
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