Foundations

Paradigm

Foundations

A program created to educate and empower tech startups.
Here to help you work better, raise funds faster, and build the right team.

Limited availability
Built on principles and frameworks used by

Here’s to the brave ones.

The ones who dare to see the world not just as it is but as it could be.
To make it happen, you need an unbreakable foundation, a base to launch and turn the impossible into the inevitable.
This program is for you.

Four days.
Four workshops.
One goal.

Alignment
Let's get everyone on the same page.

Misalignment can stall progress and break up great teams and projects.
This workshop sets a clear foundation for aligning objectives and functions, making sure everyone understands who’s doing what and why.
The hats
you wear
We’ll start with your core functions. Some hats can be too big, ignored, or not worn at the right time. We’ll make sure every core function is covered.
The work
you do
We connect the work you do for your product, brand, and market. Next, we’ll prioritise the tasks that strengthen these connections.
Reframing
the solution
We’ll revisit the product architecture and make sure that everything you do aligns with customer needs and your long-term objectives.
Expected
Outcome
A unified vision that aligns the entire team’s efforts.
Clear roles and responsibilities across every function—no overlap, no gaps.
A stronger, more focused team ready to execute on shared goals.
A solid foundation for future discussions and workshops.
Guide
Alin Buda
Duration
3 hours
Location
In-person / Virtual

Product
From great ideas to smart solutions to relevant products.

How do you know your solution can evolve into a scalable product?
This workshop focuses on that transformation.
It clarifies the product structure, features, benefits, and the value your customers will love and pay for.
Product
Levels
A framework that shows how a product is more than a collection of features. An essential block in the business foundation and product conversations.
Product
Principles
A great product is built on solid principles. They form the guidance of every brief and feature, directly tied to the benefits your customers enjoy.
Friction
Audit
An exercise designed to uncover the touchpoints where friction can delight or frustrate your customer. This is where the product meets the brand.
Expected
Outcome
Clear, actionable principles to build a product that stands out.
A sharp understanding of your product’s architecture—what works and what doesn’t.
A new perspective on scaling, from a ripple to a wave that shapes the entire market.
A rock-solid foundation to drive smarter strategies.
Guide
Alin Buda
Duration
3 hours
Location
In-person / Virtual

Brand
From Untamed to Unstoppable.

Your brand is one of your most essential assets, living in the hearts and minds of your customers. If it’s misaligned or unpredictable—like a wild horse—it can cause chaos.

This workshop is about taming that wild horse.
Learn how to make your brand wrap around your product, stand out in a crowded market, become relevant, and create something sustainable that customers can’t ignore.
Three
lines
Managed carefully, a brand can unlock a lot of value for shareholders and stakeholders. This framework unveils where that value can form.
Three
hurdles
Is your brand both differentiated and relevant? Since your brand wraps around your product, you’ve got to get this right.
Three
segments
This framework helps founders determine where and when to invest in their brand to attract, delight, and retain customers.
Expected
Outcome
A brand and product that work together seamlessly.
A clear understanding of the belief that powers your brand.
A framework to identify and build relevant differentiators.
A strong foundation for crafting a brand story that hits home.
Guide
Alin Buda
Duration
3 hours
Location
In-person / Virtual

Market
Ready for the real world?

This is where it all comes together—your product, brand, and the market you’re about to challenge or disrupt. Get to know your future customers better and learn how to turn the value you create into benefits they are willing to pay for.
Customer
Segments
[Re]evaluate your customers by mapping their needs and expectations to the value your product can deliver. Understand who will buy and why so you can target, sell, and scale smarter.
Enter product
marketing
Understand the power of product marketing. This function drives adoption by shaping how the market sees your product and is foundational to its positioning.
Introduction
to positioning
Learn how to position your product better. To lead in delivering what a specific customer segment values most, setting accurate expectations and achieving clear differentiation.
Expected
Outcome
The connection between your product, brand and your customer needs will be come visible.
A clearer understanding of customer segments and how your product meets their needs.
An improved go-to-market strategy that highlights your product’s unique value.
A better ability to compete by focusing on your product’s strengths and customer needs.
Guide
Alin Buda
Duration
3 hours
Location
In-person / Virtual
Meet your guide.
I'm Alin Buda, the founder of Transdimensional, a Design Generalist and alumnus of Section School.

With twenty years of experience creating products and services, I started Paradigm Foundations to help startups like yours build better products - smarter and faster.

Let’s work together, side by side, to strengthen your foundation and turn your vision into reality.

Feel free to connect or reach out anytime. I’m here to help!

Trusted by brave founders like you

My product was growing slowly, but Foundations has put me on the right track. As a solopreneur, I’ve learned to step back, take a fresh look at things, and truly understand my customers—it’s been a game-changer for me.

When juggling code, marketing, and support tickets, losing sight of your business is easy.
But now, I can see how my product meets my customers’ needs. I’m making smarter decisions; everything I do now feels clearer and delivers better results.
Our product is a complex mix, and the competition we’re up against is fierce.
Our vision is to disrupt a market that’s gotten too comfortable.

Open source is the future, and the Paradigm Foundations gave us the needed structure.

We’ve learned how our products connect, developed a clearer internal language, and gained access to simple tools so we can move quickly and build the right things.

Program Audio Overview

Listen to an audio overview. Generated with NotebookLM. This means that you might here some hallucinations.

00:00 / 00:00

Start here.
Work smarter, fund faster, and build better.

The program will be customised to meet your needs.
We have tailored pricing and focused delivery.
01
About the
Program.
As advertised. Four workshops - three hours each. Four separate days. Recorded sessions.
02
We learn,
we prepare.
We schedule a conversation to learn about how you can get the most out of our program.
03
Together,
we work.
All hands on deck. Whether in-person or online, we dive right in and make things happen. Let's go!
04
Start here,
start now.
No credit card is needed.
Click that big button below and complete the survey.
We'll take it from there.

Reach out so we can bring you in.

£2450 + VAT
Early bird pricing

Questions
you should ask.

What's the difference between a product and a shiny idea with a cool prototype? Is our product solving problems people care about? Are people willing to pay for our services?
How do we build a business around it? Are we ready to scale? How do we build a robust infrastructure? Can we supercharge our go-to-market strategy? How can we turn our product into a profitable, sustainable business?
Can we paint a vivid/consistent picture that our team understands? Are we simplifying, clarifying, and repeating until it sticks? Does the Engineering team understand the lingo Design, Product, and Marketing people/teams are speaking? Is everyone speaking Business?
Are we aligning our goals with our customers' goals? Are those goals resulting in something our customers are willing to pay for? How can we stay aligned on this?
What benefit do we deliver? What's our actual product? Are we building an ecosystem? Is our product a great infrastructure for our services? When should we involve a designer, a software engineer and a marketer? How do we decide what gets prioritised?
Can our customers find us? Are we standing out [from Day One] or just blending in? Are we solving real problems and keeping our brand relevant? Are we building sustainability into our DNA?
Are we raising a wild horse? Is our brand our true promise? Are we keeping, protecting, and growing it consistently at every touchpoint? Are we differentiated, relevant and sustainable? How can we measure our perceived value?
Are we considering all variables in our GTM? Can we improve it? How do we connect our core product with the differentiator?
Are we positioning our product[s] strategically by understanding the market, knowing our competition, and carving out a niche we can own and defend? Can we scale?
Are we guarding them like our business depends on them? Are we controlling costs, pricing smartly, and ensuring value trumps cheap every day of the week?
If you have any question related to the program, please send an email to questions@foundations.work
© 2024 Transdimensional LTD. All rights reserved.
Trademarks, brands and some of the images are the property of their respective owners.
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