Foundations

Market

Ready for the real world?

Know your market.
Own your space.

It is not hard to be different. What's hard is to be relevant at the same time.
This workshop will show you how to connect the dots between your product's offerings and what your customers truly care about.
Start now
Where everything clicks.

Product, brand, and market.

This is the last workshop where everything comes together.
Understand your customers, rally your champions and empower your ambassadors. Build a framework for your story and transform the value you create into benefits your customers can’t ignore.
Customer
Segments
[Re]evaluate your customers by mapping their needs and expectations to the value your product can deliver. Understand who will buy and why so you can target, sell, and scale smarter.
Enter product
marketing
Understand the power of product marketing. This function drives adoption by shaping how the market sees your product and is foundational to its positioning.
Introduction
to positioning
Learn how to position your product better. To lead in delivering what a specific customer segment values most, setting accurate expectations and achieving clear differentiation.
Expected
Outcome
The connection between your product, brand and your customer needs will be come visible.
A clearer understanding of customer segments and how your product meets their needs.
An improved go-to-market strategy that highlights your product’s unique value.
A better ability to compete by focusing on your product’s strengths and customer needs.
Meet your guide.
I'm Alin Buda, the founder of Transdimensional, a Design Generalist and alumnus of Section School.

With twenty years of experience creating products and services, I started Paradigm Foundations to help startups like yours build better products - smarter and faster.

Let’s work together, side by side, to strengthen your foundation and turn your vision into reality.

Feel free to connect or reach out anytime. I’m here to help!

Trusted by brave founders like you

My product was growing slowly, but Foundations has put me on the right track. As a solopreneur, I’ve learned to step back, take a fresh look at things, and truly understand my customers—it’s been a game-changer for me.

When juggling code, marketing, and support tickets, losing sight of your business is easy.
But now, I can see how my product meets my customers’ needs. I’m making smarter decisions; everything I do now feels clearer and delivers better results.
Our product is a complex mix, and the competition we’re up against is fierce.
Our vision is to disrupt a market that’s gotten too comfortable.

Open source is the future, and the Paradigm Foundations gave us the needed structure.

We’ve learned how our products connect, developed a clearer internal language, and gained access to simple tools so we can move quickly and build the right things.

Start here.
Work smarter, fund faster, and build better.

The program will be customised to meet your needs.
We have tailored pricing and focused delivery.
01
About the
Program.
Four workshops. Three hours each. Spread across four days. All sessions are recorded, nothing gets lost.
02
We learn,
you prepare.
We schedule a conversation to learn about how you can get the most out of our program.
03
Together,
we work.
In-person or online, we roll up our sleeves and make progress happen.
All hands, all in. Let's go!
04
Start here,
start now.
You don't need a credit card. Just click below, complete the survey, and we’ll do the rest.

Reach out

So we can bring you in.

£2450 + VAT
Early bird pricing

Questions
you should ask.

What's the difference between a product and a shiny idea with a cool prototype? Is our product solving problems people care about? Are people willing to pay for our services?
How do we build a business around it? Are we ready to scale? How do we build a robust infrastructure? Can we supercharge our go-to-market strategy? How can we turn our product into a profitable, sustainable business?
Can we paint a vivid/consistent picture that our team understands? Are we simplifying, clarifying, and repeating until it sticks? Does the Engineering team understand the lingo Design, Product, and Marketing people/teams are speaking? Is everyone speaking Business?
Are we aligning our goals with our customers' goals? Are those goals resulting in something our customers are willing to pay for? How can we stay aligned on this?
What benefit do we deliver? What's our actual product? Are we building an ecosystem? Is our product a great infrastructure for our services? When should we involve a designer, a software engineer and a marketer? How do we decide what gets prioritised?
Can our customers find us? Are we standing out [from Day One] or just blending in? Are we solving real problems and keeping our brand relevant? Are we building sustainability into our DNA?
Are we raising a wild horse? Is our brand our true promise? Are we keeping, protecting, and growing it consistently at every touchpoint? Are we differentiated, relevant and sustainable? How can we measure our perceived value?
Are we considering all variables in our GTM? Can we improve it? How do we connect our core product with the differentiator?
Are we positioning our product[s] strategically by understanding the market, knowing our competition, and carving out a niche we can own and defend? Can we scale?
Are we guarding them like our business depends on them? Are we controlling costs, pricing smartly, and ensuring value trumps cheap every day of the week?
If you have any question related to the program, please send an email to questions@foundations.work

From the Blog.

Groundwork

Are you ready for the real world? 

This is where your product’s value meets real-world demand. The Market workshop aligns your product with audience needs, ensuring it stands out and stays relevant.
Read more
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